There several phases of that cultural crackdown. Up to 2013 was the last phase where "the Internet" also included places where Normies suspect they exist, but they did not care. Now they know they exist and they want them to be gone. That is the major difference between then and now. Furthermore, now they want to eradicate dissent on the major networks by decree and law. This is the ultimate phase.
2013 is no coincidence. Just gone was the 2012-end-of-world-fad, Obamas reelection campaign (on Facebook, a good thing, right?) but the Arab Spring and all its consequences seeped into the collective. Then them (gaming) nerds stood up for their hobby and suddenly, ISIS, Trump and Brexit.
Up to that point in 2013 there were still many holdouts and sensible people not posting everything because of the old adage of why the fuck would you post anything with your real name?!
Now the rift is orthogonal to that old group. Some, especially left leaning tech workers adopted the imperial silicon valley mindset, some, especially working class, but older or intelligent users reverted to the old information siege mindset, but for very imminent reasons.
The decisive battle will be 5G and no products without "IoT". Are there enough skeptics with decision power to provide non-connected lifestyles or do they just force everybody into their quagmire of unpatched surveillance capitalism?